The direct answer
Donor nurturing is the ongoing communication that keeps an interested person connected to your mission between asks. It is what turns a first-time giver, a volunteer or a curious website visitor into a long-term supporter.
What a nurture sequence includes
A quick thank you, a clear statement of what their support does, a real outcome from your work, an invitation to something small, and a periodic update that does not ask for anything.
How to implement
Capture the contact, tag how they came in, send five to seven messages over the first month, then move them to a monthly rhythm. Keep every message short and specific.
Common mistakes
Only contacting supporters when you need money, sending the same generic newsletter to everyone, and never reporting what happened after the gift.
How ImpactGRID can help
ImpactGRID helps build the capture forms, the CRM tags and the automated sequences so no interested person quietly disappears.